ZONES

ZONE A: FURNITURE ZONE
A lively mall structure over three storeys with 50 furniture and kitchen retailers. The MegaStores will be much better accessible thanks to the Trekvliet route. Conditions to attract regional consumers are developing positively.

ZONE B: CONSUMER GOODS
A transition zone between the furniture zone and the local shopping centre with outlets in the following sectors: sports, consumer electronics, pets, household goods, toys, kitchens and bedding. The large establishments here, combined with those in zones C and D, will offer consumers a full package of consumer goods with strong local and regional attractive power.

ZONE C: LOCAL SHOPPING CENTRE
A local shopping centre with two renowned supermarkets, a (small-scale) department store and supplementary smaller scale shops. The growing local population and power of attraction of the centre will raise demand for such daily goods. Consequently, additional space will be fully justified for local shopping centre.

ZONE D: CULTURAL I CONVENTION CENTRE
All zones will include high-quality catering facilities (orange). The team, in deliberation with the municipality of The Hague, will also develop an urban vision for the area surrounding the MegaStores. Key points include the following:

  • MegaStores will have a new entrance on the east side opposite the tram stop at Leeghwaterplein. The pedestrian pathways from Holland’s Spoor, the Hague University and the tram stop to the MegaStores will be improved.

  • In front of the new entrance will be a square with terraces. The square will provide good connection with the newly developed Mondriaan Onderwijsgroep.

  • Above the new entrance a residential tower block including a hotel, apartments and offices will be built. This will make MegaStores more noticeable.

  • The indented section (armpit) of the MegaStores 3e Van der Kunstraat will be built over. The first two storeys will be destined for shops; above this two residential tower blocks will be constructed. The direct result of adding the residential towers of some 180 apartments in total will be increased demand for daily goods and general social revival of the area. This will be intensified by the 7,000 new houses in the immediate vicinity and the new Mondriaan Onderwijsgroep which will add day and evening students (as described).

  • The internal routing of the MegaStores will be optimised.

  • This will improve interaction between the different zones.

  • The different zones of the MegaStores will be clearly profiled and positioned.